Then I saw the promotional ad for the mascara and realized Benefit had went to the same place I did when thinking about the products name!
I find Benefits play on words for their products and collections some of the best I have ever seen! They are kitchy and fun creating a brand that always leaves me waiting to hear about the next launch!
What do you think about the name? Do you think the ad pushes the envelope or is tame compared to other companies offerings!
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